Two people sitting at a wooden table with a laptop and coffee mugs, engaged in a discussion.

About Besti

Work has changed. Management hasn’t—

and it’s costing businesses millions in lost productivity, burnout, and rising turnover.

Today’s managers are stuck between rising expectations and shrinking support.

Employees are overwhelmed, disengaged, and unclear on priorities.

And traditional training solutions? Too slow, too generic, and too late.

We built Besti to change that.

Our team has led inside the world’s top tech companies and scaled startups from the ground up – managing teams from 2 to 2,000.


We’ve seen firsthand how communication breakdowns, unclear direction, and lack of real support can derail even the most talented teams.

And we know the upside when management is done right: faster execution, stronger engagement, and more resilient cultures.

Person walking on city street looking at phone, wearing a brown coat and white shirt with lanyard.
Group of people working with laptops at a table, one person holding a pen.
Man wearing sunglasses, black jacket, white shirt, and gray pants standing against a brick wall, smiling.
Person in black suit holding a tablet, wearing earbuds and styled hair in a bun.
Woman sitting on a chair holding a cup, smiling, indoors.
Woman with glasses talking on a phone while working at a desk, with a computer monitor, a glass of orange juice, and a plant in the background.

Besti is the AI-powered operating system for modern management—

designed to make everyday leadership easier, smarter, and more human.


From sharper feedback and structured task planning to real-time skill building and mindset support, Besti gives managers and employees the system they need to communicate better, execute faster, and grow stronger—without burning out.

We believe the future of leadership isn’t about working harder. It’s about managing smarter – with systems that drive clarity, trust, and sustainable performance.

Work Evolved. Management Needs To. Upgrade with Besti.

Meet the Team Behind Besti

  • Bald man with beard in suit and white shirt, facing forward

    Josh Raine

    COO & CO-FOUNDER

    ex-Google, co-founder of Wasoko, Africa’s
largest b2b e-comm platform backed by
Tiger. Ops leader with 10+ years experience
leading everything from product dev & GtM
to biz dev & user support.

  • Greg Tucker

    CTO & CO-FOUNDER

    20+ years founding & scaling startups
including an ERP used by Netflix & Amazon.
15 years developing with AI, leveraging
multiple LLMs. Skilled in Python, React, Java
& PyTorch, teaches CS at Stanford.